Benefits of Google Search Ads
Advertising can be a make-or-break factor in a small business’s success. Specifically, search engine advertising on platforms like Google and Bing helps customers find businesses that offer the products and services they’re looking for. Here are five reasons why your small business needs to advertise on search engines:
- Reach prospective customers in your markets and increase website traffic
There are billions of searches on Google and Bing every day that give small businesses the opportunity to reach prospective customers in their markets and drive them to your website. Additionally, you only pay when someone clicks on your ad, which makes it a cost-effective advertising solution. - Target specific demographics and locations
Advertising on search engines allows small businesses to target specific demographics, consumer interests, and geographical locations. For example, if a small business sells outdoor gear in the GTA, they can target people who are interested in hiking or camping in Toronto, Ontario. This allows small businesses to get their offering in front of people who are most likely to be interested in their products or services. - Control your advertising budget
One of the biggest benefits of search engine advertising for small businesses is that it allows them to control their advertising budget. Small businesses can set a daily budget for their advertising campaign, and they only pay when someone clicks on their ad. This means that small businesses can get a lot of exposure for a relatively small amount of money. It also means that they can stop their advertising campaign at any time if they need to. - Flexible marketing support
Whether you’re trying to increase awareness or drive sales, search engines provide a range of advertising formats that allow advertisers to reach their target audience in an effective manner. For example, a business trying to increase awareness of their products or services may advertise on the Google Display Network, or YouTube, whereas one trying to increase sales will advertise on the Google Search Network. - Customize your messaging and creative
Advertising on search engines gives advertisers the ability to customize ad text, images, videos, and landing pages. This level of customization allows you to reach prospective customers in visually appealing formats and communicate what you want customers to know about your company.
If you want to Just Add Search Engine Marketing, we will help you get your business in front of prospective customers in your market, drive traffic to your website, manage your advertising dollars like they were our own, and help you accomplish your marketing objectives. Book a call with Josh today.